FOR OWNERS
YOUR EXIT.
You built the product, the customers and the team. You sell it once. Do it with someone who sat on the seller's side himself, as CFO.
CAN WE HELP YOU
YOUR MARKET.
We sell software companies, with Stef at the table. Pick your market.
Pick your market to see if we can help.
YES.
B2B SaaS is the core of Exit in SaaS. Subscription software for businesses, sold to buyers who understand that model. Stef is ready for a conversation.
YES.
HR tech falls under Exit in SaaS. Software for recruiting, scheduling, payroll and HR. Close to staffing, where Exit in Flex is live.
YES.
Vertical SaaS falls under Exit in SaaS. Software for one industry. The buyer looks at the industry and at the model. So do we.
YES.
Staffing tech falls under Exit in SaaS. Software for staffing, secondment and payroll firms. With Exit in Flex next to us, we sit on both sides of that market.
MAYBE.
Software, but none of these four? Tell us in one line what you make. If it does not fit, we will say so. Not software? See which label fits you.
WHAT YOU GET.
STEF AT THE TABLE
No generalist. A chartered accountant and former SaaS CFO who knows the buyers and their questions.
NUMBERS AS A BUYER READS THEM
ARR, churn and retention, from your own systems. Every number in your memorandum has a source.
ON YOUR SIDE
Exit in SaaS works for the seller. Always.
DISCRETION
Buyers first see a teaser without your name. More only after a non-disclosure agreement.
GRIP
Every document watermarked. Every view logged. You know who saw what.
THE BUYERS
WHO BUYS.
Three kinds of buyers. We put them side by side, so you choose.
A SOFTWARE COMPANY.
A company that wants to add your product to its own. Looks at your customers, your technology and the fit.
WATCH OUT
Your team and roadmap have to fit their plan.
A FUND.
An investor who comes in to grow your company. Looks at recurring revenue, growth and the team that stays.
WATCH OUT
You often stay on board for a while, sometimes with part of your shares.
A GROUP.
A group that brings several software products under one roof. Looks at your niche, your customers and what you can do together.
WATCH OUT
Your product often lives on, with the group behind it.
EARLIER THAN YOU THINK.
The best sales are prepared before anyone asks to buy.
Start with the numbers, the team and the story. The buyer comes later.
SAAS EXIT CHECK
SIX QUESTIONS.
How ready is your SaaS company for a sale? Yes or no. Nothing is sent or stored.
Does most of your revenue come from subscriptions or licences?
That is where it starts. A buyer mainly counts revenue that comes back.
Do you know each month which customers leave and which buy more?
Start with a simple list per month. Every buyer asks for it first.
Do the code, the brand and the domains belong to the company?
Have the transfer of rights set out in your developer contracts.
Are your customer contracts and data processing agreements in one place?
Gather them now. In due diligence everything has to be on the table within days.
Does the product run for a month without you watching?
Write down what only you know and hand it to your team.
Can you say in one line who the product is for and why customers stay?
That line starts your sales story. A buyer wants to hear it.
Answer all six to see where you stand.
YOUR SCORE
OF 6
START NOW.
Earlier than you think. What you fix now, a buyer will not find later.
ALMOST THERE.
A few points left. That is normal. We sort them out with you before a buyer looks.
READY TO TALK.
Your company can stand on its own. Talk to Stef about timing and buyers.
THE ROUTE
FIVE STEPS.
INTAKE
You and your company, once.
PREPARATION
ARR, valuation, memorandum.
BUYERS
Found, approached, followed up.
STRUCTURING
Bids side by side.
DD AND CLOSING
Until the money is paid.
QUESTIONS.
CAN YOU SELL MY SAAS COMPANY?
Yes, if you make software for businesses: B2B SaaS, HR tech, vertical SaaS or staffing tech. Pick your market.
WHO DO I TALK TO?
With Stef Kanen. Chartered accountant, former CFO of several SaaS companies, through to an exit of more than 100 million euros. The engine of The Exit Company does the rest.
DOES IT STAY CONFIDENTIAL?
Yes. Buyers first see a teaser without your name. More only after a non-disclosure agreement. Every view is logged.
WHAT DOES AI DO?
AI drafts memorandums, buyer lists and answers in the data room. A person checks every line, decides and signs.
WHEN DO I START?
Earlier than you think. Start with the numbers, the team and the story. Take the check to see where you stand.
WHO DO YOU WORK FOR?
For the seller. Always.